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IPC Direct Marketing Intelligence Study - October 28, 2009
The latest edition of Postal Technology International features an article on a major pilot study on Direct Marketing Intelligence funded by IPC in 2008. The study looks at the role of Direct Mail in six national markets: Belgium, France, the Netherlands, Sweden, the UK and the USA.
As people change the way they live and do business, posts can provide value-added services to direct mail and realise its potential to bridge the gap between the online and off-line world.
The mainstream adoption of new technologies and the growth in the diversity of e-communication has resulted in unprecedented levels of complexity and fragmentation in marketing and communication today. However, it remains critical for advertisers to maximise return on their investments.
[Direct Marketing Intelligence.]
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