November 21, 2009

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Studies and Reports for All Studies And Reports 2009
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Improving the Quality of International Mail - UNEX Results 2008 - March 31, 2009
[Press Release.]Letter mail service quality in Europe reached a record high level in 2008. It is far above both the European Union's speed objective of 85 percent of intra-EU mail delivery within three days, and its reliability objective of 97 percent within five days.

In 2008, 94.6 percent of international priority/1st class letter mail was delivered within three days after posting (J 3) and 98.8 percent within five days (J 5) for a total of 34 countries compared to 29 in 2007. Average delivery time was 2.1 days.

These results cover the 27 EU Member States together with Iceland, Norway and Switzerland, as well as Bosnia-Herzegovina (part of territory), Croatia, the Former Yugoslav Republic Of Macedonia (F.Y.R.O.M.) and Turkey (the posts of these four countries having joined in January 2008 along with Bulgarian Posts plc).

Commenting on the results, Herbert-Michael Zapf, president and chief executive officer, IPC, said: This is a very satisfying continuation of the upward trend of letter mail service performance. One of the key results is that the posts delivered almost twice as many letters in two days as they did in 1994, when Europe-wide measurement began. In addition, the reliability objective of 97 percent in five days was already exceeded in only four days when a level of 98.6 percent was reached by the postal operators measured since the start of UNEX. This is the highest level of performance so far recorded by the IPC UNEX measurement system.

Quality of service performance is measured by IPC's UNEX end-to-end monitoring system which is conducted independently by an external research firm. 2008 results were based on about 350,000 test letters, as they move anonymously through the international mail processing system, from posting to delivery.

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UNEX Leaflet

Users Paid to Receive Direct Mail Through Incentive-Based Social Network - March 18, 2009
[Big String Press Release.]An incentive-based social network that pays users to receive regular direct mail as well as for performing a host of internet activities has been launched by BigString Corporation (OTCBB:BSGC). Called PeopleString (www.PeopleString.com), it generates revenue for users through an opt-in direct mail program and their use of email, instant messaging, video email, file storage and shopping. In addition, PeopleStrings technology allows users to generate additional revenue by creating a personal affiliate network through signing up friends and businesses through multiple digital bonds. The user who creates his or her own affiliate network will generate income each time any other user in the affiliate network earns money as well.

Heres how the opt-in direct mail segment of the social network works: Users take a short 30-question survey that helps PeopleString build a target demographic profile of him or her. The users indicates the maximum number of offers they would like to receive daily through regular mail or email. PeopleString markets this information to direct marketers and shares up to 70% o revenue generated with the user and the affiliate network. Users can view a report on PeopleString with the offers and fees they are receiving. Finally, users receive the offer in their mailboxes with a PeopleString logo on the envelope. Some marketers provide extra incentives to read the offer and enter a unique code on PeopleString.

In todays difficult financial environment, the PeopleString technology can create a source of additional income for its users without any real effort by performing the activities they normally perform anyway, stated Darin Myman, president and CEO of BigString Corporation. We believe PeopleStrings mailbox-cashbox concept is the first technology to create an incentive mechanism for regular mail that provides a profitable experience for the consumer. Marketers benefit by mailing to a targeted prospect that has an interest in opening and reviewing their offers. Leopardess alpine hunting oversmoke heterogenous anesthesiometer!
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"Barriers to E-commerce" EU report - March 5, 2009
[Press Release.]

A new report on "Barriers to E-commerce", presented today by EU Consumer Commissioner Meglena Kuneva shows that online shopping is increasingly popular in the EU, but warns that barriers to cross border trade are holding back its development. The report published today presents a detailed analysis of current trends in e-commerce across the EU – including per country, most purchased items and obstacles for consumers and business online. Between 2006 and 2008 the proportion of EU consumers buying at least one item over the Internet increased from 27 percent to 33 percent. These average figures mask the huge popularity of online shopping in countries like UK, France and Germany where more than 50 percent of internet users have made online purchases in the last year. In the Nordic countries (Denmark, Sweden, Norway, Finland and Iceland) the proportion of internet users who bought products and services online was 91 percent in 2008. Countries like Italy and Spain are also fast growing markets. Against this pattern of fast growing national markets, the extent of online purchasing cross border remains small, at only 7 percent in 2008 (compared to 6 percent in 2006). The report warns that numerous obstacles - linguistic, practical and regulatory as well as important trust issues – are holding back the development of online shopping in the EU.

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Report

"VAT Exemption, The Advocate General Opinion and The European Postal Sector" Submission To The European Commission by Pitney Bowes Ltd. - March 2, 2009
Summary

It is essential that any change in the scope of VAT-able postal services do not bias customers’ choice of their preferred postage payment channel. VAT systems should in no way distort relative prices of access channels, and penalize the meter channel. Applying different VAT rates to different postage payment mechanisms would create multiple problems, from a legal, economic, operational, marketing, and technological standpoint. When focusing on pending case, the European Court of Justice should be aware of fiscal neutrality related to payment channels and design a framework ensuring this principle while identifying as appropriately as possible ‘public postal services’ benefiting from VAT exemption. The new generation of meters (franking machines) is VAT-capable and can accommodate a variety of VAT requirements. A sustainable and dynamic postal sector calls for the implementation of fiscally-neutral VAT systems that don’t hamper innovation, allow mailers to make the right business decisions, and fully meet the requirements of the Postal Directives. A transition period though for countries not fully equipped with data capture technologies would be necessary. Leopardess alpine hunting oversmoke heterogenous anesthesiometer!
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Paper

Royal Mail Brings the 30-minute Mailshot to UK businesses - February 20, 2009
[Mailshotsonline.]

Mailshotsonline
Royal Mail today announced the launch of Mailshots Online, a new web tool that enables small businesses to create their own personalised mail campaigns in less than 30 minutes.

At a time when small businesses believe that direct mail is the most effective marketing method , Royal Mail has responded with a value for money service that is a simple and fast way of reaching out to potential and existing customers.

By using Mailshots Online, www.mailshotsonline.com, small businesses can design postcard or letter campaigns with their own logos and photographs and messages in four simple steps, with the print, production and delivery handled by Royal Mail.

As well as enabling companies to target their own database of contacts, the service can also help find new business by providing lists of potential customers. And there is no minimum order level, meaning companies can use the service for one mailing or 1,000, with prices starting from as little as 55p.

Tim Rivett, Head of Small Business at Royal Mail, said: "Royal Mail has a number of products and services that are designed to help the UK’s small and medium sized businesses to grow. The launch of Mailshots Online comes at a time when fast, tailored communications is crucial to business success."

He added: "Many small business owners find it too expensive, or do not have the time, to create professional marketing drives. Mailshots Online overcomes those problems with a web service that encourages creativity, whilst handling production, postage and delivery on a business’s behalf."

The Mailshots Online launch comes as Royal Mail recruits 100 booming small businesses across the UK to share their tips for success with other companies as part of its initiative to help firms thrive. They are sharing their stories and providing advice through an online service, www.royalmail.com/growth, where small businesses can create tailored growth packs, full of ideas and inspiring stories to help them find and keep customers as well as save time and money.

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Postcomm Customer Survey 2008 (UK Market) - Report of Findings From Research with SMEs and Consumers prepared for Postcomm by Jigsaw Research - February 19, 2009

The Postcomm Customer Survey 2008 research project built on the findings from previous years to inform Postcomm's review of universal service requirements. This document reports on findings from that research project.

In summary, the postal service is well regarded by both consumers and SMEs alike, achieving high scores for both satisfaction and perceived value for money.This represents no change since the last survey was conducted in 2007. The most critical aspect of service is reliability/consistency of the delivery time each day. This is the most important element of service to both consumers and SMEs: deteriorations on this element of service are more likely than any other to drive down user satisfaction.

Note: the report also provides interest information on usage behavior. We learn for instance that "companies with more than 50 employees send approximately 64 percent of their mail via metered/franked mail" (page 16). Leopardess alpine hunting oversmoke heterogenous anesthesiometer!
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Report

ComReg: ECORYS web-based customer needs survey for postal services - February 13, 2009
[Complete report.]Ecorys study for ComReg

 Main conclusions:

Ecorys study for ComReg  Main conclusions

On February 13, 2009 ComReg organised a Postal Briefing at which representatives of the European Commission and ECORYS presented details of theirreports with a particular emphasis on the key issues for Irish consumers.

- The responses illustrate the extent to which the Direct Mail market (including magazines, newspapers etc) is under-developed in Ireland  it is the most importantmail product for only 10 percent of respondents compared with 56 percent in the rest of Europe.This has a consequential impact on other areas of the economy. For example, only 44 percent of Irish respondents outsource some aspect of mail preparation compared with65 percent in the rest of Europe, and only 24 percent use consolidation services compared with 48 percent.
- Irish respondents to the ECORYS questionnaire have strong views, one way or theother about An Post  45 percent are reasonably satisfied(or better) but 40 percent are not really satisfied(or worse).

- Quality is the dominant / most important issue for 78 percent of Irish respondents,compared to 57 percent of respondents elsewhere. Pricing, also, is a key issue for over60 percent of all respondents  Irish and other Europeans.

- Next Day delivery is important to Irish respondents with 52 percent ranking it as the mostimportant service aspect, and 88 percent requiring delivery 5 or 6 days a week.

- Complaint handling is also a significant issue with 35 percent of Irish respondents havingnegative experiences and 49 percent claiming it takes a lot of time and effort from ourside.

- Some 50 percent of Irish respondents have switched from physical to electronicdistribution during 2007, compared with 38 percent of European respondents  and 21 percenthad switched more than 20 percent of the mail volume compared with 7 percent.

- 40 percent of Irish respondents are expecting mail growth during 2008 and only 20 percent expecting lower volumes. Indeed 13 percent of Irish respondents forecast growth of more than 20 percent in 2008.

- Only 14 percent of Irish respondents claim to have a choice between two or more postaloperators for their most important mail product, but 75 percent of these Irish respondents have switched some mail to another operator (compared with 81 percent in the rest of Europe.

- Customer expectations from future competition in Ireland are in line with theperceived benefits of competition in the rest of Europe with 38 percent expecting lowerprices, 20 percent expecting more choiceand 24 percent expecting Improved customer orientation.

- Lower prices will result in higher volumes. In response to a question on the impact of a 20 percent price reduction 13 percent of Irish respondents foresee a volume increase of 15 percent or more, 31 percent of 5 percent or more and 84 percent an increase of some size.

- Even though outbound international mail has been open to competition in Irelandsince January 2004 the use of alternative operators isn't as well developed as in other countries with only 18 percent of respondents using an operator other than An Post compared with 30 percent elsewhere. Leopardess alpine hunting oversmoke heterogenous anesthesiometer!
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OPTA - "Focus 2009" - February 10, 2009
OPTA, the Dutch telecoms and postal regulator, has published its "Focus 2009", whose objective is" to indicate what aspects it will be focusing on as part of its regulatory work in 2009".

[OPTA Report - English.]

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IPC and DIW Release Regulatory Study on the Postal Service Market - January 28, 2009
[Press Release.]The International Post Corporation in cooperation with the German Institute for Economic Research (DIW Berlin) has released a sector study titled Traditional Regulatory Approaches to the Postal Service Market.

The study written by Sven Heitzler looks at the role of postal services in modern economies and their contribution to the communications and distribution infrastructure and how they directly or indirectly affect many industries outside the postal service.

The study explores market liberalization and privatization of formal public postal monopolies in a quest to enhance efficiencies and create a level playing field that ensures fair competition across the postal sector.

The study goes on to examine regulatory approaches and how these regulations have affected postal service providers since their inception.

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